You can disrupt your industry with stellar customer service. Customer service is what sets you apart from other companies. There is more than enough information out there on how to make better customer service. Many companies operate at a level that is mediocre and they do not set themselves apart from the rest. Customers are satisfied with the service they get. But, it is nothing to write home about. They are willing to switch companies.
- Forbes writer, Shep Hyken, has been a vocal proponent of the concept that servicing customers in a stellar manner is the key to a competitive edge.
- He believes most companies settle for an mediocre to average rating, which leaves customers satisfied, yet willing to switch for just a little more.
- Companies with great customer loyalty scores include Apple, Amazon, Netflix and Virgin airlines.
“The best companies manage to be a little better than average, but the key to their success is that they are better than average all the time”