Amazon has an extremely low tolerance when it comes to selling products on their marketplace; it is either ‘their way’ or ‘the highway’. Birkenstock was just one of several companies that have had counterfeit products reach the Amazon Marketplace and they have had a difficult time stopping this. Amazon has the purchasing power to undercut the market on price and quickly push you off to the side. Amazon is an excellent market place to sell products, but it should not be a significant part of your business.
Key Takeaways:
- Amazon has an extremely low tolerance when it comes to selling products on their marketplace; it is either ‘their way’ or ‘the highway’.
- Amazon allows multiple sellers to sell the same brand while they do not have the proper safety checks in place to stop the counterfeiters.
- Amazon has the purchasing power to undercut the market on price and quickly push you off to the side.
“Amazon has an extremely low tolerance when it comes to selling products on their marketplace; it is either ‘their way’ or ‘the highway’. This means that if you miss a few shipments, send product to Amazon incorrectly or even make a silly typo when listing your product…BOOM!…you could get banned.”
Leave a Reply