The Content Marketing Institute says that 70% of companies plan to increase the amount of content they create in 2017. With the use of outside resources, freelance writers are admitting to having a content marketing strategy that will allow them to scale. Read on to learn their new secret!
- For small marketing teams with one or two people, the content creation process can seem just as straightforward. Everyone is on the same page.
- While they are right about wanting to publish more via freelancers, doing so without a cohesive plan will thwart their good intentions. Deadlines will be missed.
- As the sole content contributor for your brand, you know exactly how your business approaches content creation.
“Content marketing doesn’t always stall due to a lack of time, talent or budget. Instead, much of it relates to poor planning.”