It is a very rare thing that people get things right on their first run through of them, but that doesn’t mean that they have to worry about getting something done properly the first time (that’s why brainstorming exists!). Even after planning, though, it’s even rarer that someone will get their idea executed properly the first time (or two)… But that doesn’t mean that it can’t affect your business poorly. Look at “Don’t Lose Your Customer Because Your Retargeting is Bad” to learn how to avoid the most common pitfalls.
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