What makes amazon great is the faxt that for most products, you can read reviews from people and then purchase that product if you’d like very quickly and efficiently. In order to be not deter your customers into using Amazon, by providing your site with user reviews and trendy products that will receive good reviews, your customers are less likely to be diverted to amazon.
- One way to simplify the customer journey involves integrating user-generated content, such as customer ratings and reviews, into your e-commerce platform.
- 70% of people say they’re more likely to purchase products when they’re able to view ratings and reviews on a website.
- Even when people are blown away by their purchases, they aren’t always eager to document their satisfaction online.
“By enabling users to research products directly on your website, you can prevent prospective buyers from navigating away from your page before they’ve made purchases.”