Whether your brand offers a product or a service, you’ll always be looking to increase the amount of visitors to your website. You don’t necessarily need to put out the next viral marketing video or hire an expensive marketing agency (although both would probably help) to achieve a high rate of traffic. All you need is a bit of elbow grease, a few tricks up your sleeve, and a commitment to making your site a quality destination for visitors.
- Offering a one-time coupon in exchange for signup information is an upfront way to boost subscribers.
- By giving subscribers an opportunity to segment themselves based on preference, you’ll make email more enticing.
- Offering exclusive content, products, information or deals to email subscribers is a great way to justify the value in signing up.
“Measuring customer actions against this “report card” allows you to see what else you could be doing to improve the customer experience.”