Receiving a plethora of email advertisements is in the middle of the list of complaints people have about businesses. Three quarters of people who read a bad review of a company will avoid that company, so it is best not to upset customers with too many emails or with any other customer service lapse. Top complaints by customers include faulty products, hidden fees, rude customer service representatives, lost luggage, and return policies. Companies that get the highest number of complaints include cable, cell phone, and airline companies.
- Email doesn’t rank high as a client benefit issue it’s No. 12 on a not insignificant rundown of objections.
- It was far outranked by the top grievance “When an issue is flawed” (3.87) and the second, “When an organization charges you a concealed expense” (3.84).
- In any case, email immersion still deteriorates marks than terrible administration in stores and on carriers.
“In a breakdown of types of complaints by age and gender, email does not come up once among women. Females are most likely to complain when a product is faulty, or when there are hidden fees.”