Some online gurus say that e-commerce businesses that aren’t offering live chat to their customers might never succeed.
The biggest issue with online vs. in-store shopping is that customers are can become disconnected from a support or salesperson who can answer their questions in real time with precision. Rather than watching potential customers leave their e-commerce sites, many business owners have been providing live chat support.
Some analytics have proven that more than 80% of the people that use live chat to answer a question or to resolve a concern end up becoming buying the product or service offered by the website.
Live Chat is Convenient for Online Consumers
A study called “Making Proactive Chat Work” that was conducted by Forrester Research found the following:
“Many online consumers want help from a live person while they are shopping online. In fact, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features that a website can offer.” That means that some people thought it was more important than a contact form, an About Us page, a privacy policy and a terms of service agreement!
An online chat system provides customers with immediate answers to their questions. Wait times for live chat are often much less than a call center. The potential customer can easily multi-task while waiting. The perceived pain of having to dial a 1-800 number is nearly intolerable – and sending an email is even worse.
The Rhino Support website offers would-be customers of their live chat software the opportunity to try it on their website before they buy it with a unique and powerful demo tool. The cool demo tool lets business owners type in their website address and choose the style, color, and phrases used of the live chat icon that will look best for their website’s template.
Business Owners Can Now Try Live Chat Before They Buy
They can even change where they personalize it and place the icon (left or right side) and make the icon super small or one that an online shopper couldn’t miss. The demo shows exactly what the live chat image will look like if they were to buy it and shows them how it would function for thier online visitors. If that isn’t enough to get business owners to start using live chat, then they can contact Rhino Support’s customer support team through a live chat session, on the phone or through an email.
Live chat has proven to be a win-win for consumers and business owners. Consumers get their questions resolved quickly and in a non-threatening format. Business owners actually save money because the support staff can usually work on tow or three chat conversations at the same time – and live chats usually don’t last as long as phone calls.
Everyone agrees that offering live chat to online consumers is one of the best services that e-commerce owners can provide to people who visit their site. Find out more by visiting RhinoSupport.com.
Special thanks to Kissmetrics for their article found here.
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