Over the past couple of months, you may have heard some things about Facebook’s metrics. There was talk of numbers, lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And at the end of the day, what did it mean for marketers? Breathe, and don’t panic, we’re here to answer all of that. But before we dive in, let’s make one thing clear, none of it is the end of the world.
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