Facebook Inc. is testing a new ad unit that lets retailers showcase multiple products in a single ad that appears in users news feeds. Like Facebooks dynamic ads and dynamic ads for retailers, retailers have to upload their product catalog to Facebook to use the ads. Presumably, a retailer would then set rules to enable the social network to automatically target consumers with ads featuring the products that a shopper may find interesting. Among the retailers testing the new ad, the format is Michael Kors, No. 375 in the Internet Retailer 2016 Top 500 Guide, and Lowes Cos.
Facebook’s latest ad test lets retailers showcase multiple products
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