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You are here: Home / News / Facebook’s Miscalculated Metrics: What Marketers Need to Know

Facebook’s Miscalculated Metrics: What Marketers Need to Know

January 12, 2017 By RhinoSupport Leave a Comment

Facebook has come clean on a slight error in how it presented video view time on its platform. A mismatch in how average video view time is calculated and how it is defined — resulting in that number being reportedly inflated by half or more, for a short period of two years. In other words, they said they were presenting the average of all views, but what they were actually doing was presenting an average that doesn’t include the billions of views under 3 seconds — the inclusion of which would have dragged that average down considerably.

Facebook’s Miscalculated Metrics: What Marketers Need to Know

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  3. Facebook finds more miscalculated metrics, but many retailers don’t care
  4. 9 Lead Generation Mistakes Marketers Need to Stop Making

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