Facebook has come clean on a slight error in how it presented video view time on its platform. A mismatch in how average video view time is calculated and how it is defined — resulting in that number being reportedly inflated by half or more, for a short period of two years. In other words, they said they were presenting the average of all views, but what they were actually doing was presenting an average that doesn’t include the billions of views under 3 seconds — the inclusion of which would have dragged that average down considerably.
Facebook’s Miscalculated Metrics: What Marketers Need to Know
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