Establishing your brand identity and awareness online is crucial in the modern day. However, business owners and marketing directors often misstep when it comes to properly implementing these aspects into their operations. By understanding the steps and best practices for online engagement and identity, businesses can have better outcomes on the digital realm.
Key Takeaways:
- If you’re putting in the work and doing the right things, you have a shot at attracting an audience. So, what are the right things? Let’s take a closer look at five important steps to getting found online.
- The first thing entrepreneurs do when trying to compete online is choose keywords, right? Right. But even though having target keywords is a smart strategy, it comes with two main challenges.
- Compare your Domain Authority to the others showing up on page one for the keyword you’re targeting. If everyone else’s is higher than yours, you probably can’t compete and should choose another keyword to target.
“Compare your Domain Authority to the others showing up on page one for the keyword you’re targeting. If everyone else’s is higher than yours, you probably can’t compete and should choose another keyword to target.”
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