A website for ecommerce has a feature written by an IT expert. He writes about how companies can determine if their marketing efforts are actually working. He recommends using a tool called campaign tagging. When a visitor hits a site, Google starts acquiring data. In campaign tagging, the owner tells Google what data it needs to get. The writer recommends certain components to track. Examples are the medium and certain keywords. He states this method can determine if the marketing effort is succeeding.
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