Google Display Network Targeting: Boost Top-of-Funnel Traffic for Uniform Audiences | Psychographic Hot House

Driving top of funnel traffic can be very tricky for any audience. It does not matter if it is diverse, or not. There is a bright side though. Certain verticals allow you to tap into a wide range of targeting options in the Google Display Network. If it is done right, the GDN can be a great option for driving top of tunnel traffic.

Key Takeaways:

• Right away, there are a few things regarding our current customer base we can look at to ensure we’re serving our ads to the most relevant audience possible.
• For our beauty product example, we know the majority of our purchasers are women between the ages of 25 and 48.
• If we want to target more of our current customer base — women, in our example — we can choose to bid down on the male gender.

“Driving top-of-funnel traffic for any audience can be tricky, diverse or not. On the bright side, certain verticals allow you to tap into the wide range of targeting options in the Google Display Network (GDN). If done correctly, the GDN can be a great option for driving top-of-funnel traffic, as well as direct response.”

http://www.aimclearblog.com/2017/03/17/boost-top-of-funnel-traffic-for-uniform-audiences-google-display-network-targeting-psychographic-hot-house/