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You are here: Home / Commentary / Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare
Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare

January 10, 2017 By RhinoSupport Leave a Comment

Google first announced that it was experimenting with the idea of a mobile index last year at SMX East. Since that time, Google’s clearly decided that a mobile index makes sense and is moving ahead with the idea. It’s unclear exactly how the mobile index will work. For example, since the mobile index is the “primary” index, will it really not be used for any desktop queries? Will it only contain “mobile-friendly” content? How out-of-date will the desktop index be? Desktop usage is now a minority of Google queries but still generates substantial usage.

Key Takeaways:

  • search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries.
  • Google has previously stated their preferred method of a mobile-friendly website was responsive design. For this change to mobile-first indexing, Ill yes stated that specific mobile site versions and responsive design will work.
  • One of the primary premises behind the mobile algorithm update, affectionately referred to as Mobile , was that Google was beginning to establish a separate mobile-index for results.

“And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries.”

https://blog.hubspot.com/marketing/mobile-first-google-index

Related posts:

  1. SEO: Rethinking Mobile Search, for Ecommerce
  2. Build a Responsive, Mobile-first Cart Page with Bootstrap
  3. What Google’s latest mobile index changes means for e-retailers
  4. Google Cracks Down on Intrusive Mobile Ads

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