AMP, Accelerated Mobile Pages, allows users to instantly load content by removing the page’s java script. It gives precedence to text-based content. Google made the choice to launch the open-source enterprise because they feel it’s important to improve the experience of mobile users. Twitter, Vox, BuzzFeed, and the Washington Post are a few big names that now use AMP in its content.
Google’s AMP: A Marketer’s Guide to Accelerated Mobile Pages
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