In Jordan Simas’ article on business advice from Daymond John, he speaks about the mogul having many years of experience and even owning a successful urban fashion brand as well as having investment opportunities on Shark Tank. John suggested that to be a successful business one must establish their brand as well as embrace social media as it will serve as a strong form of exposure. In addition know who your market is and target it with good influencers.
- Whether it’s social media or whether it’s hand to hand or whether it’s on the telephone, you have to create a following.
- once you have established your brand and you know who your core customer is then maybe you want to go out to people who maybe they write blogs or somebody who is a critic.
- “Of course you can always, when you acquire these type of people who have a level of interest, you can send out samples for them to test and then hopefully they will convert into ambassadors.”
“Whether it’s social media or whether it’s hand to hand or whether it’s on the telephone, you have to create a following. Why are people going to buy your product? What separates you from everybody else? Is it a price that separates it, is it the quality, is it the scarcity, is it just the fact that a certain demographic wears it? You have to go out there and promote it”