Here’s How You Make Customer Service Your Secret Weapon – Entrepreneur

After only three years of staring Help A Reporter Out(HARO) Peter Shankman was receiving a staggering 79 percent open rate among people using it. Shankman admits to having researched his clients and spending most of his work days responding to queries people have. If you follow these steps customer service can become your weapon. Transparency to your customers is important. This could include freely giving out your phone number and email. Relevancy in how you deliver your content is also important.

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