“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017.

A lot of marketers think that personalization will be the way to go in the future. The reason that is said is because 86 percent of people who buy things say that it informs their decisions. But, a lot of marketers do not think they are any good at it. But, the trends are not what the problem is, the approach is.

Key Takeaways:

• One third of marketers believe personalization will be the most important trend in the future.
• Email marketing has long been the most cost-effective channel online, delivering $38 for every $1 spent and besting social channels by 40X in acquiring new customers.
• According to an Experian survey, the top challenges to executing personalization were “gaining insight quickly enough” and issues with “having enough data” or dealing with “inaccurate data”.

“Email marketing has long been the most cost-effective channel online, delivering $38 for every $1 spent and besting social channels by 40X in acquiring new customers.”

https://blog.kissmetrics.com/personalize-marketing-in-2017/