Kissmetrics blog provides examples of companies using big data effectively. Costco uses big data to inform customers who bought certain products of potential risks and problems directly rather than to all customers. Target utilizes data from sales to predict possibly expectant mothers before they give birth to target them early on. The Weather Channel partnered with a drug store and a hair care company to advise women on frizzy days and increased sales. Red Roof Inn markets on mobiles in areas where weather cancellations at air ports are likely highest. Deciding what builds loyalty and what turns off customers using big data requires skillful use of the information.
Read more: How 4 Major Retailers are Using Big Data