With that in mind, he wanted to make improvements to his site to get those shoppers who visited the company’s sites to buy, and he realized the sites needed to do a better job of helping customers find what they wanted. Kirkhofer says until recently Buy Seasons had not invested much in improving search results. Reflections tool marries customers history with data that shows which products are popular with adults or kids, depending on who that buyer is shopping for, to produce search results that are better tailored to the individual shopper.
- Halloween costume and party supplies e-retailer BuySeasons implements Reflektion’s site search personalization tool and scares up higher conversion rates and revenue per customer.
- When 60% of annual business comes in a single month, it’s important to make sure shoppers who visit your site are spending money while there.
- Increasing competition in recent years has taken a chunk out of BuySeasons’ business, Kirkhofer says.
“Spending on Halloween tends to increase one year and decrease the next: U.S. consumer spending this year is expected to reach $8.48 billion, an all-time high, up 21.5% from $6.98 billion in 2015, according to the National Retail Federation.”