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You are here: Home / Commentary / How Airbnb Uses Data Science to Improve Their Product and Marketing
How Airbnb Uses Data Science to Improve Their Product and Marketing

How Airbnb Uses Data Science to Improve Their Product and Marketing

October 15, 2016 By RhinoSupport Leave a Comment

If you are interested in analytics, marketing and testing, airbnb might be something you might like to learn about. They have developed some of the best data management solutions just for you! This article features airbnb’s primary data science methods that allow them to be so effective in data management and analytics. Find out how they securely manage your data and Click here now!

Key Takeaways:

  • They’ve actively looked to hire female data scientists and take great strides to ensure that there is no unconscious bias in their hiring practices.
  • There are plenty of opportunities sprouting for girls who code, as well as women engineers, but very little in the way of data science.
  • The end result was that they were not only able to add more female data scientists to their rosters, but the quality and experience of applicants was also greatly improved.

“Having grown quickly from a niche site providing accommodations for high profile events, Airbnb turned the hospitality and travel industry on its head and generated a great deal of press and brand recognition in the process”

https://blog.kissmetrics.com/how-airbnb-uses-data-science/

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