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You are here: Home / Commentary / How Analytics Is Transforming Customer Loyalty Programs
How Analytics Is Transforming Customer Loyalty Programs

How Analytics Is Transforming Customer Loyalty Programs

October 7, 2016 By RhinoSupport Leave a Comment

Customer loyalty is quickly becoming one of the most important parts of keeping your business alive. By simply creating a random assortment of rewards you risk driving off some of your more unique consumers. Utilizing analytics in your loyalty program can help to tailor the experience to each of your customers. In the end this means a smarter loyalty program, better return business and the growth of your return customers.

Key Takeaways:

  • Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers.
  • One primary mission of loyalty programs is to increase customer retention. You want buyers to remain with your brand after they make a purchase.
  • To provide the best customer experience, fuse data into your retention strategies. It will impact how your team approaches the buyer.

“The goal of loyalty initiatives is to engage, not pander more products to frequent buyers.”

https://blog.kissmetrics.com/analytics-is-transforming-customer-loyalty/

Related posts:

  1. A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]
  2. Is your loyalty program destroying your brand’s value?
  3. The 4 Fundamental Attributes of Customer Loyalty, Part 1
  4. How Starbucks reinvented their loyalty program

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