How often do you use technology? If you are like most people then you probably use some form of technology every day. Have you ever shopped online rather than inside of a store? Have you thought about emails that you get about businesses? If this is something that interests you, read here about how emails are tailored to shoppers’ interests.
- An abundance of new customers, attracted by a barrage of online ads and cable TV spots, was creating a welcome problem for Josselin Petit-Hoang
- The number of existing customers kept growing and growing so we couldn’t address all those customers the same way
- More customers meant more email addresses that the company could send out marketing messages to, yet Adore Me recognized
“But segmenting campaigns using Adore Me’s existing systems was a labor-intensive process wherein Petit-Hoang would have to manually create specialized lists.”