It seems like some small businesses finally figure out their marketing strategy when the New Year hits and they have to start all over again. Coming up with a yearly marketing strategy can be a huge undertaking for some businesses, but it is important to look at current market trends to get the best customers for your business. You can also analyze similar businesses and use their model as a jumping off point. As always, it is important to look to the future and keep in mind that things will continue to change throughout the year.
- Successful marketing outreach shouldn’t be about throwing all your brilliant ideas against the wall and seeing which ones stick. It takes deliberate planning, monitoring, and analysis to get to the point where you’re ready to start implementing your strategy.
- After you’ve built trust with your audience on social media, create a “lead magnet” (like an ebook, discount, or video) to get more information from your followers. Then, you can send them relevant content that will lead them further down the sales funnel.
- If your site isn’t responsive to mobile devices, you’re potentially alienating a huge portion of your customer base.
“Successful marketing outreach shouldn’t be about throwing all your brilliant ideas against the wall and seeing which ones stick.”