Taking control of your marketing strategy is key for every business. While nothing new, experimental marketing is a huge untapped resource that any business can leverage to increase customer engagement and customer satisfaction. The 7 steps outlined in this article provide a great starting point for beginning a new phase of your company’s marketing muscle.
Key Takeaways:
- Experiential marketing is authentic in the sense that it goes beyond sending messages to your audience, digitally or otherwise, and requires creating a live opportunity to interact with your brand, instead.
- Marketing tools like virtual reality (VR) and 360° video are steadily on the rise. More than half of consumers are more likely to buy from a brand that offers VR experiences — and when a video comes in a 360° format, viewers are more than 2X likely to watch it in full.
- One of the core tenets of inbound marketing is to avoid interrupting your audience. Instead, the best way to turn strangers into customers is to bring them to you , instead of fighting for their attention in a sea of marketing messages.
“That’s why VR can be an experiential marketer’s best friend. Like 360° video, it allows users to become immersed in something beyond their current surroundings — like an experience that your product or service provides.”
https://blog.hubspot.com/marketing/how-experiential-marketing-works
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