Growth driven design, or GDD, impacts marketing and sales for some businesses. GDD is not appropriate for all businesses. Huge corporations or very predictable and consistent fields like legal and construction aren’t good fits for GDD. GDD is for new companies trying to get an edge. GDD is relevant when online customer service conversations are essential. Using GDD, sales, marketing, and design all work together to figure out what is right for the customers of their specific business. The idea is to give the customers what they want, not what the brand thinks the customer should want.
- If you run a dynamic company, breaking ground with your products or services, trying to edge out the competition as one of the new guys, or any other situation where online customer conversions via your website are vital for your sustainability.
- Across the board, human attention spans have shrunk down to 8 seconds. Yes, shorter than a goldfish’s, not a whimsical exaggeration.
- Consumers (almost 40%) are exceedingly likely to leave your company’s website if the load time is longer than they are used to, which is now no more than two seconds.
“When continuously optimizing your website for your target audience, your sales risks are substantially mitigated against consumer preferences and trends.”