Many brands have started sharing UGC on their own social media channels to leverage user social proof and show their products being used in action. Olapic surveyed consumers of all ages to determine how they viewed and interacted with UGC on social media, and they found that 76% of those surveyed thought UGC was more trustworthy than branded content.
- Consumers agree that UGC is more trustworthy than content created by brands themselves but there is a generation gap between older and younger generation users on how to use them
- younger generation looks at photos and friends while older generation prefer the written content and videos
- Younger generation takes to Twitter and instagram while older generation dont use twitter and prefer facebook
“people love to share their experiences with brands on social media.This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing and social media platforms.”