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You are here: Home / Commentary / How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

February 9, 2017 By RhinoSupport Leave a Comment

Many brands have started sharing UGC on their own social media channels to leverage user social proof and show their products being used in action. Olapic surveyed consumers of all ages to determine how they viewed and interacted with UGC on social media, and they found that 76% of those surveyed thought UGC was more trustworthy than branded content.

Key Takeaways:

  • Consumers agree that UGC is more trustworthy than content created by brands themselves but there is a generation gap between older and younger generation users on how to use them
  • younger generation looks at photos and friends while older generation prefer the written content and videos
  • Younger generation takes to Twitter and instagram while older generation dont use twitter and prefer facebook

“people love to share their experiences with brands on social media.This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing and social media platforms.”

https://blog.hubspot.com/marketing/millennials-boomers-user-generated-content

Related posts:

  1. How Brands Can Build Trust with Millennials
  2. Millennials Prefer Live Chat Over Phone & Email
  3. What Makes Agency Millennials Different? [New Data]
  4. Two Ways User-Generated Content Can Keep Your Brand Relevant

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