Netflix has become a subscription service that almost everyone is familiar with and is far ahead of its competitors with an astonishingly low churn rate of 9%. How does Netflix keep such a large percentage of its customers? One of the biggest reason is its large collection of both licensed and original content. Shows like House of Cards and Orange is the New Black have a very large following which definitely contributes to Netflix’s success. Netflix has also created an environment that keeps its customers engaged in their product and they take many steps to keep their customers invested in their services. Read this article for more details on their strategies that result in their low churn rate.
Read more: How Netflix Maintains a Low Churn Rate by Keeping Customers Engaged & Watching
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