For many websites, an internal site search engine is a must-have. However, oftentimes it’s looked at as more of an afterthought than a true conversion optimization tool – and that in itself could be killing your conversion rate. So what should you know about improving your site search and how do you put these tips into practice? Let’s take a closer look.
- According to research from WebLinc, on-site searchers are 216% more likely to convert than regular users.
- According to Forrester Research, which did an in-depth report on the importance of site search for retail, businesses should focus on “spearfishers” – those users who come to a site searching for a specific product.
- There’s perhaps nothing more frustrating to a user than getting a million search results and having to sift through the clutter. U.K. site DIY.com helps their users filter results search pages by all kinds of sorting options, from price to availability and more – letting them narrow down precisely what they want and when they want it by.
“According to research from WebLinc, on-site searchers are 216% more likely to convert than regular users”