A good first impression can translate into a sale if the customer develops a good impression about your brand. But retailers need to focus o keeping existing customers happy as it’s more profitable to keep existing customers than acquiring new ones. To keep your customers happy, make sure your customer service team is trained well, make the customer service issue as easy to resolve as possible. Create interesting promotions and emails to send customers. Pay attention to customer feedback and how people feel about your company and act on improving relations with customers if needed. Finally, collect data on your customer’s shopping habits with your company and use it to build connections and customer loyalty.
- -If prospects are happy with how they’re treated at the outset, they’re much more likely to have positive feelings about your brand.
- -great service after a purchase is so important: It increases the chances of gaining a loyal customer. Even if there is a problem, you can still maintain customer loyalty if you answer their questions
- -When customers have to put in a ton of effort to resolve issues, it negatively impacts loyalty
“It’s been proven time and again that it’s far more expensive to acquire a new customer than to keep an existing one.”