Social media can expand customer service by interacting with established customers and making connections with new customers. Companies using social media should check the page daily and post a few times a week. Customers can also use social media to post their reviews. You need to stay current with trends and create interesting posts, if you have to, hire a professional to maintain your presence on social media. If a customer posts a bad review, own it, don’t ignore it. Also encourage customer reviews , it keeps your customers engaged and can help you improve your business.
- Customer service is key for businesses as conversations can now continue with social media.
- Staying active on social media through contests is a great way to engage users.
- Adjusting to negative online reviews can have a positive impact on your business.
“It’s important to respond to comments on review sites like Yelp or TripAdvisor, especially those that are negative or address a concern.”