How the Honest Co. and LUSH turned mission statements into brand movements

In a world filled with increasingly more completion and more and more crowdedness in the retail space, many companies have found that the retention of customers and the push of brad loyalty can give them a leg up in the stores. Many companies have pushed for strong mission statements in hopes of attracting like-minded loyal consumers.

Key Takeaways:

• Companies and brands need to develop unique ways to connect with consumers to foster brand loyalty.
• Storytelling is a powerful tool to help create meaningful connections with consumers.
• Lush and the Honest Company have created connections with their consumers through branding that reflects their company vision.

“A strong mission statement can be essential in attracting like-minded audiences who will stay loyal to brands because of shared ethics and values.”

http://retentionscience.com/how-the-honest-co-and-lush-turned-mission-statements-into-brand-movements/