When it comes to marketing, there is a wide and vast array of many different things that you can add to it to make it better overall. However knowing just how to add any particular thing can be a difficult thing to do sometimes. This particular article offers you the insight and a more in depth look at how to add real time communication to your existing marketing stack.
- Every good or bad customer experience suddenly became a potentially viral story.
- Facebook’s launch of Messenger for Business, WhatsApp announcing a move into B2C communication, an increasing reliance by businesses on message-based communication tools like Slack, and advancements in artificial intelligence (AI) entering a critical phase.
- Real-time customer service has a similar effect on our preference for right now.
“Pay attention to the banners and billboards you’ll run into throughout the rest of the day, and notice how often they’re filled with maxims like ‘instant access’, ‘same day delivery’, and ‘quick checkout’. Immediacy strongly impacts our buying behavior.”