How to Add Video into Your Content Strategy

When it comes to particular ways for someone to add video to their content strategy there are many different ways in which to choose from. In particular the first step towards optimizing your content strategy with video is to go ahead and assess your existing content in order to see exactly where you stand for the issue of particular optimization of it itself.

Key Takeaways:

• Video content can fit into what you already have planned, help you create lasting connections with your audience, and move your metrics up and to the right.
• The first step to optimizing your content strategy with video is to assess your existing content to see where you stand. What do you currently focus on? What are your goals?
• Creating video content for social media platforms, whether it be Facebook, Twitter, or Instagram, can boost your engagement and share counts and spread awareness about your business.

“Instead of developing a video strategy, try looking at what you’re trying to accomplish from an overall content perspective, and then figure out how you can use video to complement your efforts.”

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