If you are in customer support, it’s time to get into customer analytics. It’s really as simple as that. The fact is at some point in the growth of a business, customer analytics becomes essential. Without data, the support team can get killed in budget meetings. The rationale for customer analytics is compelling: Data is harder to argue with. It gets the attention of decision makers.
- If you’re not leveraging customer analytics in your support career, it’s time to start.
- In addition to making your customers — and your company — more successful, customer data helps you quantify your contribution to the business.
- Support teams need to leverage customer data to advocate for the resources they need, have a respected seat at the table, and contribute to the health of a business.
“Every help desk worth its salt offers customer analytics reporting, and most can help you answer more than the standard how-many-conversations-do-we-handle-in-a-day questions.”