Alex Birkett evaluates and discusses effective ways to build a website experience that feels luxurious and indulgent for visitors, rather than one that is cheap. Having lots of white space, display few products per page, and use few colors to create a sense of an elite company. Don’t forget to optimize your website for mobile users as well.
- Spend l time on creating a unified theme and message visually.
- Use colors and quality font to convey a message and mood/tone
- Don’t forget the need to have a page that works with mobile devices.
“Aligning design elements to your brand and business goals is important, and there are certain elements that make a site look more expensive/luxurious or cheap.”