Providing value to customers is a crucial part of any business venture. This is especially true for B2B markets. Five distinct areas represent value in B2B markets. Response, service, quality, price, and time are key for providing value. Often the customer won’t be able to specifically articulate what they want, so it’s up to you to use these aspects to help them.
- When it comes to attracting and retaining B2B customers, the biggest push is on creating value.
- Response – The knowledge that someone understands your problem and is ready to solve it
- It’s possible that they don’t even know, or can’t articulate it in a way that you can easily turn it into a solution.
“Many companies will throw everything behind their product or service – insomuch as they become the brand.”