Under-performing content is the bane of any marketer. Good content is supposed to make your audience take note, but sometimes it just comes up short. In these cases, identifying the ineffective content is crucial. Once the under-performing content is found, it can be repaired, rehabbed, and relaunched. With a few simple steps, boring old content can be improved into something that is sure to draw your audience’s attention.
Key Takeaways:
- As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing.
- Vaughan’s analysis was intended to determine which of their posts were the most influential in generating leads, and which posts weren’t pulling their weight.
- Google uses over 200 ranking factors to rank results based on search query and its perception of user intent.
“Little to no social engagement. Limited shares on social media are a sign that there’s an issue with the content, especially if you’re getting steady traffic to your article or post.”
http://blog.hubspot.com/marketing/detect-repair-profit-underperforming-content
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