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You are here: Home / News / How to Ensure Killer Email Deliverability

How to Ensure Killer Email Deliverability

February 15, 2017 By RhinoSupport Leave a Comment

One of the best ways to achieve higher levels of email deliverability is to create email campaigns that are relevant to the audiences that receive them. At one time, marketers simply emailed all of their contacts every single campaign they created. This approach is called “batch and blast” (marketers would collect, or “batch,” all of their email contacts and “blast” them with a campaign). Batch and blast tactics can lead to high unsubscribe rates and lower overall email deliverability.

How to Ensure Killer Email Deliverability

Related posts:

  1. Now is the time for retailers to blast holiday email campaigns
  2. Email Marketing Advice for Retailers Heading Into Busy Holiday Season
  3. 8 Things to Do Now to Ensure Success Next Peak Season
  4. How to Write a Killer Customer Thank-You Note

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