One of the best ways to achieve higher levels of email deliverability is to create email campaigns that are relevant to the audiences that receive them. At one time, marketers simply emailed all of their contacts every single campaign they created. This approach is called “batch and blast” (marketers would collect, or “batch,” all of their email contacts and “blast” them with a campaign). Batch and blast tactics can lead to high unsubscribe rates and lower overall email deliverability.
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