Lead generation is an increasingly difficult task for online business, but the advent of social media and its popularity has provided new was to generate leads. Retailers and business can use pop-ups that have a social media outlet allowing users to get discounts by linking their social media accounts, and in turn generating a lead for the business. Encouraging consumers to share their purchases on social media gains awareness for the product but also can generate leads for those who like these shared posts. Another old but still relevant tool is to promote sweepstakes or giveaways to generate leads through social media.
Read more: How to Generate Leads from Social Media