Social media is a powerful tool for businesses. It can be useful for marketing and customer service too. You can coordinate engagement, meaning you can connect with customers directly. You can also provide good service and advertising by solving a customer’s problem in a public forum. This can also create positive word of mouth. Social media also provides a place for you to see what consumers are saying about your company. This is a valuable listening opportunity.
Read more: How to get maximum advantage of social media for customer service – Customer Think
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