According to this article, Halloween is the 4th top lucrative ecommerce holiday. This means to keep up with customer appeal you need to have your site up to holiday spirit. With people buying costumes, candy, and decorations this holiday brings in quite the sum. Around 157 americans involve themselves in this holiday leading to about 75 dollars per person. About half of these americans will use online stores for there good, they more halloween excitement provided the higher chance of more items bought.
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