Send a personal letter and follow up with a phone call a week to 10 days later. In this letter, announce your new business. Offer a free consultation or a special discount, something to create interest and excitement in what you’re doing. Perhaps you could offer to pay a “bird-dog” fee to those contacts who send you referrals who buy from you.
Key Takeaways:
- it’s easy to fall into the trap of tweaking your store endlessly in the pursuit of perfection, instead of investing that attention on the most important part: driving traffic to your store.
- You can’t really know what you’re improving unless you establish a benchmark that you can quantify through hard numbers. That’s why traffic is so important.
- We’ll start this checklist with free, easy traffic sources to get warmed up, before moving on to more highly targeted marketing that might require you to invest some more time and money.
“Real improvement, on the other hand, is only possible when you expose your business to the world. You can’t really know what you’re improving unless you establish a benchmark that you can quantify through hard numbers. That’s why traffic is so important.”
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