If you have a mobile app, you are already facing a huge hurdle in customer retention; downloading the app from an app store like iTunes or Google play. Some things that you should definitely not do are mentioned, and include delivering a flat design to the end user, carousels and allowing too many developers to have a hand in the overall functionality and design of your app.
- The best user interfaces (and online user experiences) make it easy for people to intuitively find things or figure them out.
- It should go without saying then, that text links should still capture some resemblance to the ones we’ve grown up on and become accustomed to seeing over the past decade+.
- There should also be a clear site hierarchy that helps users intuitively understand what’s primary, what’s subordinate, and what’s a subgroup.
“Flat design becomes problematic for example, when you leave form fields naked. Or if you strip away critical shading, colors and borders.”