When using personalization with your customers, you can create an experience that unique to that person which can translate into sales. There is software available to help you offer personalization to your customers however, you need to understand the fundamentals in order to use it correctly. You can read to here about the four basic principles that you need to implement successful personalization. Tips included getting to know your customers to actually using the existing customers you have in and experiment to find out what works best for you.
Read more: How to Implement Ecommerce Personalization