In attempts to satisfy each of their regular consumers, and most importantly some new ones, many companies will bring analytics to the fore front this holiday season. One way to reach consumers is to serve them where they find you, be it a mobile device, online, or in your brick and mortar.
Key Takeaways:
- Holiday shoppers will discover your products from various channels, including mobile, email, and offline activities. Prepare to serve their needs no matter how they find you.
- Work with your team to develop a seamless experience across channels. Customers shouldn’t feel confined to work with one or the other.
- This will help your team predict purchasing intent. Then, aim to build interconnected relationships, not one-off transactions.
“Holiday shoppers will discover your products from various channels, including mobile, email, and offline activities. Prepare to serve their needs no matter how they find you.”
https://blog.kissmetrics.com/keep-analytics-at-the-forefront/
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