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You are here: Home / Commentary / How to Launch a Subscription Box: Lessons from a Successful Korean Beauty Business
How to Launch a Subscription Box: Lessons from a Successful Korean Beauty Business

How to Launch a Subscription Box: Lessons from a Successful Korean Beauty Business

November 21, 2016 By RhinoSupport Leave a Comment

There is a huge increase in subscription box services and industry. These make sure that people can get their supplies at a constant rate. So how do you launch a subscription box of your own? A beauty business in Korea is showing how to do it by making the box an “experience.”

Key Takeaways:

  • While I’m using baking soda in an all-too-frequent pinch, essentials like razors and protein powder and, yes, toothpaste appear as if by magic, on other people’s doorsteps everywhere.
  • They’re not running out—these savvy consumers are shelling out their yearly budget in one transaction, paying for the convenience of an uninterrupted supply of commodities.
  • Leading the pack of consumables delivered by mail is, unsurprisingly, beauty. I spend no less than $30 every time I so much as walk by a cosmetics counter.

“Korean beauty didn’t really hit Sylvia’s radar until 2014, but serendipitously, it happened around the same time that she discovered subscription beauty boxes.”

https://www.shopify.com/blog/202360137-start-a-subscription-box-business

Related posts:

  1. 9 Lessons from a 6-Figure Beauty Brand That Launched in a Dorm Room
  2. Catering to the connected customer with subscription models
  3. Big Box Retailers Win When Sales Associates Service Online Customers
  4. Dollar Shave Disruption: How to Hop Aboard the Subscription Service Trend

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