There is a huge increase in subscription box services and industry. These make sure that people can get their supplies at a constant rate. So how do you launch a subscription box of your own? A beauty business in Korea is showing how to do it by making the box an “experience.”
- While I’m using baking soda in an all-too-frequent pinch, essentials like razors and protein powder and, yes, toothpaste appear as if by magic, on other people’s doorsteps everywhere.
- They’re not running out—these savvy consumers are shelling out their yearly budget in one transaction, paying for the convenience of an uninterrupted supply of commodities.
- Leading the pack of consumables delivered by mail is, unsurprisingly, beauty. I spend no less than $30 every time I so much as walk by a cosmetics counter.
“Korean beauty didn’t really hit Sylvia’s radar until 2014, but serendipitously, it happened around the same time that she discovered subscription beauty boxes.”