When it comes to the world of businesses, marketing is probably one of the best tools that can be used to increase conversion rates for your business. This article gives us insight and a more in depth look into how marketing campaigns can be used in order to increase conversions for your business. One of the biggest tips is the use of localization for increases.
- Brands must connect with consumers on their playing fields. And that means understanding people’s languages, cultures, and traditions.
- Localization goes beyond merely having to translate website content, and it connects with consumers on a personal level, builds your brand image in a way that is both accessible and unique. In short, localization is about building trust,” writes Danyelle C. Overbo, a Smartling contributor.
- Studies reveal that “65% of multinational enterprises believe localization is either important or very important for achieving higher company revenues.” Earning more sales might include changing your product.
“Brands must connect with consumers on their playing fields. And that means understanding people’s languages, cultures, and traditions.”