If your brand isn’t liked by consumers, profits suffer, as does the reputation of your business. Luckily it isn’t difficult at all to turn your image around and become a brand that others smile when they see. With this added likability comes more revenue and profit. How can you change the image of your brand and become the likable company consumers want?
- We also want other people to like our websites. If, on our site, we come across as likable, we tend to become more profitable.
- I actually think there are other factors that don’t totally fit into these five factors, such as humor, utility/usability, and transparency, which I’ll also outline with examples below.
- There are various ways to measure the above outcomes, and there are varying levels of correlation with revenue, retention, and whatever, but they’re all generally good signs.
“We also want other people to like our websites. If, on our site, we come across as likable, we tend to become more profitable.”