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You are here: Home / Commentary / How To Make Your Brand “Likable” and Win More Revenue
How To Make Your Brand “Likable” and Win More Revenue

How To Make Your Brand “Likable” and Win More Revenue

October 27, 2016 By RhinoSupport Leave a Comment

If your brand isn’t liked by consumers, profits suffer, as does the reputation of your business. Luckily it isn’t difficult at all to turn your image around and become a brand that others smile when they see. With this added likability comes more revenue and profit. How can you change the image of your brand and become the likable company consumers want?

Key Takeaways:

  • We also want other people to like our websites. If, on our site, we come across as likable, we tend to become more profitable.
  • I actually think there are other factors that don’t totally fit into these five factors, such as humor, utility/usability, and transparency, which I’ll also outline with examples below.
  • There are various ways to measure the above outcomes, and there are varying levels of correlation with revenue, retention, and whatever, but they’re all generally good signs.

“We also want other people to like our websites. If, on our site, we come across as likable, we tend to become more profitable.”

http://conversionxl.com/likability-principle/

Related posts:

  1. How the Honest Co. and LUSH turned mission statements into brand movements
  2. Why Trust Seals Are A Win/Win for You and Your Customers
  3. Two Ways User-Generated Content Can Keep Your Brand Relevant
  4. This brand is quitting Amazon over fakes

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